Estathe® (Ferrero Group) Partners with 云顶集团糖果游戏 to Launch an Engaging Summer Promotion in Cans

Estathe®, an iconic Italian tea leaf beverage produced by Ferrero Group, has partnered with 云顶集团糖果游戏 to launch a refreshing summer promotion in aluminum cans, an infinitely recyclable package. Introduced in a trendy 330ml “Sleek” format with optimized weight –云顶集团糖果游戏’s lightest can, this vibrant marketing campaign depicts a cast of funny and typical beach characters with whom consumers have likely interacted, 并问道:“你呢?, what beach type are you?”. To bring this promotion to life, Estathe® has collaborated with 云顶集团糖果游戏’s beverage team in EMEA to produce the cans locally in Parma, 意大利.

Behind this lively and creative design range lies a complex manufacturing technique and seamless printing execution, made possible by the expertise of 云顶集团糖果游戏’s teams. To efficiently print all eight character variations, 云顶集团糖果游戏 utilized its Colorful Accents™ technology, which allows four unique designs to be produced in the same printing run. This process is both efficient and flexible for brands, enabling them to create pallets with a mix of designs.

In addition to the variable printing technique, 云顶集团糖果游戏 implemented its HQP (High-质量 Print)
technology to enhance Ferrero’s detailed design graphics on each can. By using high-resolution printing plates to ensure top-tier print quality with improved dot separation, this technology brings nuanced shades of colors, creates depth and adds a vibrant richness to each design—all of which enhances contrasts and shadows. The striking designs are all completed with a matte finish that adds an element of elegance and a premium look to the packaging.

The partnership between 云顶集团糖果游戏 and Ferrero also leverages a sustainable container that supports the circular economy, thanks to aluminum’s ability to be recycled endlessly. By launching a new product line in cans in April this year, 云顶集团糖果游戏 and Ferrero are offering consumers in 意大利 the opportunity to enjoy collecting each unique character featured on the cans, while also utilizing a responsible package.

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